F1: Communicating for Impact: How to Share Science with Decision-Makers

Effective communication is essential to ensure scientific research is integrated into decisions on environmental issues such as climate change, water management, and clean energy. However, communicating with lay audiences is not something scientists are traditionally trained to do.

How can you communicate science effectively to decision-makers, policymakers, practitioners, and the general public? Come learn from a skilled science communicator who has collaborated with nearly 200 academics to create articles showcasing their research in media outlets including The Boston Globe, Fast Company, Fortune, Harvard Business Review, The Hill, Inside Higher Ed, and The Washington Post.

We’ll share general principles for effective science communication as well as specific techniques for writing about science in a way that is accessible and engaging for lay audiences. We’ll draw on real examples of effective science communication and discuss how to communicate to create impact. The workshop will be highly interactive, with numerous opportunities for participants to explore how what they learn applies to their own science communication efforts.

Participants will leave with a clear set of principles and practices for effectively communicating scientific knowledge to decision-makers.

The workshop will by led by Diana Brazzell, the Co-founder and Executive Editor at Footnote (http://footnote.co), an organization that works with the scientific community to increase the impact of its research by sharing it in engaging, accessible formats for nonacademic audiences.

 

Presenters

  • Diana Brazzell, Co-Founder & Executive Editor, Footnote